Marketing audiences are customer groups based on behavior, purchase history, and interactions with your store. With audiences, you can target your marketing more effectively to the right people.
You can find audiences under > Top right corner > General settings > Audiences.
Adding an audience
Add a new audience by clicking the Add audience button.
Next, select the audience type from the list. Audiences work automatically based on their intended purpose.
Note that, for example, customers who abandoned their cart are already included in automated messages, and the abandoned cart recovery message can be activated from there.
Then set the appropriate settings for the audience. You can choose criteria such as country and language to determine which customers are included. You can also link the customer to specific customer groups.
Finally, save the audience. Saving may take a moment if your store has a large customer database.
Multiple audiences of the same type
You can add several audiences of the same type with different settings. For example, you can create different versions of the product viewers audience based on which products were viewed.
Understanding customer segmentation
Available audience types for customer segmentation:
New customers
Customers who made their first purchase within the last month
Perfect for welcome campaigns or first-time buyer offers
Returning customers
Customers who have purchased more than once
Great for loyalty campaigns and repeat purchase incentives
One-time buyers
Customers who made exactly one purchase and haven’t returned
Ideal for re-engagement campaigns to encourage a second order
Leads
Customers who have shown interest but haven’t purchased yet
Great for first-purchase incentives
Registered customers
Anyone who has created a customer account in your store
Useful for account activation and engagement campaigns
Cart abandoners
Customers who added items to their cart but didn’t complete the purchase
Updates every few minutes to detect recent abandonment
Perfect for recovery campaigns with reminders or incentives
Luxury buyers
Customers who purchased high-value items (top 25% price range)
A focused segment of high-ticket, occasional buyers
Great for marketing premium products
Discount code seekers
Customers who mostly shop using coupons (over 50% of orders)
Useful for strategic discount campaigns
Frequent shoppers
Repeat customers who purchase more often than your store’s average
Ideal for VIP communications and loyalty rewards
Product viewers
Customers who viewed specific products but didn’t buy
Excellent for retargeting and product recommendations
Marketing-consenting customers
Customers who have agreed to receive marketing messages
Good for regular email campaigns
Product reviewers
Customers who have left product reviews
Good for community engagement and referral campaigns
Stock notification subscribers
Customers who requested notifications for sold-out items
Perfect for alerting interested customers when items are restocked
Loyalty program members
Customers who joined your loyalty program
Excellent for exclusive offers and program-focused messaging
How do audiences update?
Most audiences update daily or when customer activity triggers changes.
Some time-sensitive audiences (like Cart abandoners) update more frequently.
Each audience has rules that define when a customer enters or leaves the segment.
Customers can belong to multiple audiences simultaneously.
Using audiences in marketing
Use audiences to target marketing messages more accurately.
Create campaigns based on customer behavior patterns.
Combine multiple audiences for highly specific targeting.
Related guides