Loyalty discounts help increase customer retention and encourage repeat purchases. You can create tiered discounts based on a customer’s purchase history, rewarding them for their loyalty.
Add the discount by navigating to Marketing > Add discount > Loyalty discount.
Setting up discount tiers
First, decide whether the discount will be a percentage or a fixed amount. Then define one or more discount tiers based on purchase thresholds.
Example:
5% discount for spending at least $1,000
10% discount for spending at least $5,000
15% discount for spending more than $10,000
Purchase history configuration
Specify the time frame for which the customer’s past purchases are considered. The discount tiers are based on the total purchase value within this period.
Filters
Apply restrictions, if needed, based on manufacturers, product groups, or other criteria.
Validity period
Choose between a perpetual discount that never expires or set specific start and end dates.
Status and description
Set the status of the campaign (active/inactive). Add a name and description that will be visible to customers in your store (e.g., "Loyalty discount").
Combining discounts
Manage how this discount interacts with other discounts. Specify which discounts customers can combine for a single order.
