Meta app (Meta pixel)

This is how you can enable the Meta application, i.e. the Meta pixel in Finqu.

Updated over a week ago

What is the Meta app?

The Meta app adds a Meta pixel to your online store, which collects information about your customers' actions. The data collected allows you to better target your advertising to your customers on Facebook and Instagram.

In this guide, we will show you how to connect Meta to your Finqu online store. For more information on the tools that Meta offers to businesses, please visit the Meta support page at

How to install the app

  1. Choose Apps from the menu at the top right corner.

  2. Click on the Install app button.

  3. Find the Meta app, click on it, and follow the instructions.

Connecting the app to Meta

Once the app is installed, you can connect it to your Meta Business account as follows:

  1. Go to Online Store > Settings > Analytics.

  2. Click the Connect account button in the Meta section.

  3. Select your Facebook ad account and pixel.

Note: If you are not logged in to Facebook, you will be automatically redirected to log in.

The Meta app's availability

The Meta app is available only in some Finqu packages. If the app is not in your package and you don't want to upgrade, you can also add Meta to your store using javascript codes.

  • Meta's support website explains this option. See section Add pixel code to your site manually.

  • In Finqu, javascript code can be added either via embeds (help) or alternatively via the theme source code (Online store > Edit > Theme information > Source code). Source code editing is not available in all packages.

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