The Growth dashboard brings together everything you need to grow your online store sales: sales results, visitor tracking, the marketing calendar, social media posts, marketing emails and discounts. You can find it under Home in the admin, on the Growth tab.

For example, you can use the Growth dashboard to:

The Sales results card shows the Sales, Orders, Average order and Conversion rate figures for the selected period, along with their change compared with the comparison period. You can change the period from the menu in the top-right corner of the dashboard.

The card's Today section shows the day's sales and number of orders. From there, you can also go straight to unprocessed orders.

The card shows the marketing budget spent during the period, the sales generated by marketing, and the Sales per euro figure. It tells you how much in sales each euro spent on marketing has generated (ROAS).

The Traffic card tells you about your online store visitors. Visitor tracking works without a separate Google Analytics connection.

The funnel shows how visitors move through the Visits, Cart, Checkout and Purchase steps. This way you can see at which step purchases are abandoned.

The traffic sources show whether visitors come directly (Direct), from search engine results (Organic) or from other websites (Referrals). On the Products, Pages, Traffic, Devices and Locations tabs, you can see in more detail which products and pages are viewed, where visitors come from, which devices they use and where they are located.

In the marketing calendar, you plan and track your store's marketing: campaigns, social media posts, messages, discounts and your own events. The calendar legend lists the entry types.

Choose Month, Week or Upcoming as the calendar view.

Under Sales this month, you can see the month's sales and sales target. To change the target, click Edit.

The entry types are described below.

Use a Campaign entry to add a marketing campaign to the calendar. In the form, you enter the campaign's name, source, costs, goal, date range and notes.

Use a Post entry to create a social media post for a connected social media channel, such as your store's Facebook page. You can only create a post once at least one channel has been connected. Connecting channels is explained in the Social media section.

Step 1: Instructions for the AI

Step 2: Finishing the post

Use a Schedule message entry to schedule a message to be sent to customers. Choose whether to send a Newsletter or an Announcement. The same view also has the Automated messages and Message templates tabs. Read more in Email marketing.

Use a Discount entry to add a discount or discount code to the calendar. First select the discount type. Discount types are described in more detail in Information on managing discounts and campaigns.

Use a Custom event entry to mark other store events in the calendar, such as trade fairs, product photo shoots or the launch of a new model. Give the event a title, a description and dates. Also select which calendar the event goes to: Workspace, Growth, Operations or Customers.

The Social media card has the Posts and Channels tabs. On the Posts tab, you can see your social media posts, and on the Channels tab, you connect social media channels to your store.

Channels you can connect include Facebook, Instagram, TikTok, YouTube, X, Threads, LinkedIn and Pinterest. You can only add posts once at least one channel has been connected.

From the Marketing emails card, you can create marketing emails, such as newsletters and abandoned cart reminders. The card has the ready-made options Abandoned cart and Newsletter, each with a Create button. Read more in Email marketing.

The Discounts card lists your store's discounts and takes you to discount management. Read more in Information on managing discounts and campaigns.

In the Opportunities card, AI suggests actions based on the data you see on the same dashboard, such as sales, visitors and marketing. To get new suggestions, click Refresh.