With Google app, you can connect your Finqu online store to Google Analytics or Google Tag Manager to track visitor behavior and conversions.

The app supports two different tracking methods:

Google Analytics 4 (GA4)
Google Tag Manager (GTM)

Installing the Google app

Before you can use tracking, you need to install the Google app.

Installation steps

Go to: Online store → Settings → Analytics
Find the Google section
Click Install app
In the panel that opens on the right, confirm the installation
Finally, click Authorize to grant the app access to your Finqu account

Where to manage settings

Once the app is installed, you can manage its settings in the same location:

Online store → Settings → Analytics → Google

Choosing the tracking method

In the Tracking mode field, select which method you want to use:

Google Analytics 4 (GA4)
Google Tag Manager (GTM)

Your selection determines which settings you need to configure.

Google Analytics 4 (GA4)

Choose this option if you want a quick setup without managing tags separately.

1. Add Measurement ID

Field: Google Analytics 4 Measurement ID

Enter your Measurement ID in the format: G-XXXXXXXXXX

You can find it in Google Analytics: Admin → Data Streams → Web → Measurement ID

2. Google Ads conversion tracking (optional)

You can optionally connect Google Ads conversions.

Google Ads Conversion ID

Field: Google Ads Conversion ID

Enter the ID in the format: AW-XXXXXXXXX

Conversion labels

You can define separate labels for different events:

Purchase
Add to cart
Begin checkout
Lead / newsletter signup

You can find these in Google Ads: Tools and settings → Conversions

How tracking works

The app sends events directly to Google Analytics
Google Ads conversions can be sent automatically

Google Tag Manager (GTM)

Choose this option if you want full control over tracking or use multiple tracking tools.

1. Add GTM Container ID

Field: GTM Container ID

Enter the ID in the format: GTM-XXXXXXX

You can find this in Google Tag Manager.

Available events

You can use the following events as triggers in Tag Manager.

Ecommerce events

view_item
add_to_cart
remove_from_cart
begin_checkout
add_to_wishlist

Other events

search
sign_up
generate_lead

Checkout events

add_shipping_info
add_payment_info
purchase

How tracking works

The app sends events to the browser
In Tag Manager, you can define:
- which tags are used
- when they are triggered
- where the data is sent

Debug mode

You can verify that tracking works correctly using debug mode.

Enabling debug mode

Go to: Online store → Settings → Snippets

Add a new JavaScript field. Set its type to “Necessary for the operation of the store”, and copy this code into it. Finally, click Save in the top right corner.

<script>_googleDebug = true;</script>

What does debug mode show?

In your browser console, you can see for example:

the active tracking mode
measurement IDs
triggered events
Google Ads conversions
event data (e.g. value and currency)

When should you use debug mode?

Use debug mode when:

setting up tracking
testing conversions
building Tag Manager tags

Summary

Google Analytics 4 (GA4) is best for a quick setup
Google Tag Manager (GTM) provides more flexibility and control

You can choose the option that best fits your needs.