The Sales Channel Name will be displayed to your customers in emails sent by your online store or in Google search results, for example.

In the Organization Category menu, you can tell what services or products you offer. This information is not visible to customers. It is for statistical purposes only.

In the Logo section, you can set the logo for your online shop. It will be used on the checkout page of your online store and printouts and emails sent by your online store.

A Favicon is a small icon that appears on a tab in a customer's web browser or as a bookmark on a customer's device.

In the Contact Information section, you can add your merchant's contact details, which your customers will see in the store, messages, and printouts.

In the Localization section, you can choose which countries, languages, and currencies are used in the sales channel.

Under Discounts in product options, you can choose whether product discounts apply to product options (e.g. color or size).

Prints and Messages allow you to edit your e-commerce messages and printouts.

Under Customer Groups, you can choose which customer groups are enabled in the channel.

Under Product Groups, you can choose whether the sales channel uses all product groups or only selected ones (see Choosing product groups in sales channels). This may be necessary if you have multiple sales channels.

In the Inventory section, you can choose which stock the sales channel uses.