Search engine optimization (SEO) refers to optimizing your website and content to rank higher in search engines, such as Google. The goal is to attract more visitors to your site organically without relying solely on paid advertising.
How to perform SEO?
In short, SEO for an online store involves identifying the right keywords to understand how customers search for your products. Once relevant keywords are identified, they are strategically added to product and category descriptions. Additionally, external links to your site and customer reviews can significantly improve your store's visibility.
SEO is an ongoing process because search engine algorithms evolve, and competition for keywords can shift over time. Regularly monitoring your site's performance with analytics tools allows you to refine your SEO strategy continually. Google offers free tools to track and improve your SEO efforts.
If needed, you can partner with SEO service providers for professional assistance in this area.
Software's SEO features
You can manage SEO settings in the following areas:
Products (Products > Product details > Search engine view)
Categories (Products > Categories > Settings > Search engine view)
Manufacturers (Top right corner > General settings > Manufacturers > Manufacturer details)
Pages (Online store > Pages > Page content > Search engine view)
Additionally, the platform's technical SEO ensures your online store loads quickly, is mobile-friendly, and incorporates the latest microdata standards.
Important note: New sites won't appear in search engines immediately
Search engines index new websites gradually. Therefore, your store might not appear in search results immediately after launch. Visibility can take anywhere from a few days to several weeks. To speed up the process, you can notify search engines about your new site if they offer such functionality.